Guest Post: The Relationship Between Brands and Service-Lines

Guest Post: The Relationship Between Brands and Service-Lines

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Speaking Engagements

Lots of Spring speaking opportunities, see Springboard presentations at:

UMA National Conference - San Francisco, March 6, 2010

Forum for Healthcare Strategists - Atlanta, April 14, 2010

National Association of Medical Communicators - Atlanta, April 22, 2010

Please let us know if you'll be at any of these conferences. Handouts are

available if you'd like.

IAHCSMM Video Production

The International Association of Healthcare Central Service Materiel Management, a Springboard client for 4 years, is producing another video to tell the world about the folks in the hospital really behind quality. The folks who sterilize, update, check, and monitor each and every piece of equipment used in surgery. The folks who bring those wrapped green bundles to every OR in the country. The folks in Central Service. Here are some pictures of the video shoot - the debut will be in San Diego in early May.

LVHN Collects Health Leaders Award

Laura Harner, Marketing Manager - Lehigh Valley Health Network - was in Chicago to accept a Silver award for "Best Integrated Marketing Campaign" during the HealthLeaders Media Brand Experience conference.  LVHN won for its service line marketing communications campaign designed to drive volume to key clinical areas.  On both sides of Laura are Carla Siegert (left), Springboard Project Manager,  and Rob Rosenberg, Springboard President.

Dig Deep for your Brand's DNA

On the heels of our presentation at the SHSMD 2009 conference on "Operationalizing Your Brand," here's a summary of key insights from the meeting as posted on our Hospital Branding blog. More from the meeting to come soon.

Springboard is deeply saddened by loss of Rudy

Our mascot and resident foot warmer, Rudy, was put to rest yesterday after a short, but tough, battle with cancer.  We are deeply saddened by this and will miss him very much.  Rudy was a soft coated wheaten terrier - wonderful breed of dog - and 10 years old.  Soft, gentle, and very human, he greeted every visitor to the Springboard office with a friendly wag and hug (his version was leaning his head against your leg).   Rudy enjoyed walks around the park nearby the office and stalking the mailman, Art, and delivery folks until they forked over a treat.  

Rest in peace, Rudy, we will miss you and think of you often.

What resonates now - hospital messaging during tough economic times

 HealthLeaders Media recently published an article on appropriate hospital marketing and messaging tactics during a down economy.  The article appeared in the August 2009 issue of Health Leaders - Springboard and its client, Lehigh Valley Health Network, were featured - click here to read - please add your comments on the blog and share your perspective.