NMMC Heart Institute Campaign Featured in March/April '09 Issue of Marketing Healthcare Today

When North Mississippi Medical Center (Tupelo, MS) Heart Institute ran its' informative and persuasive "Read Between the Lines" campaign, the primary goal of the effort was to increase market share in an increasingly competitive market. The campaign not only accomplished that, it also won an Aster Award and, most recently, has been profiled in the 2009 March/April issue of Marketing Healthcare Today. Congratulations to Marsha Tapscott, NMMC's Director of Marketing, and Deborah Pugh, the marketing manager who works with the Heart Institute, on this recognition.

The MHT feature details the objectives and specific tactics of the campaign. Click on the pages to take a look. And make sure to read between the lines.