On July 23, Springboard hosted an in depth look at The Service Line Manager as Brand Manager during its latest Brand 2.0 Webinar.
The healthcare service line manager brings top-down and bottom-up understanding of how a service works – clinically and operationally – and where it fits in the organization’s “big picture.”
This latest Webinar offers insights into how some of today’s most successful healthcare organizations are leveraging centers of excellence to take vertical brand management to new heights. It also discusses how economic pressures are putting some Service Line Managers’ jobs at risk – and at the same time, potentially jeopardizing the brand. We also hear from one organization that has successfully stayed the course with their Service Line Management structure, with excellent brand-focused results.
Donna Arbogast from Springboard Brand & Creative Strategy hosted the Webinar.
Panelists included:
Theodore Michalke Managing Partner, NeuStrategy, Chicago, IL
Former Director, Business Development
Chicago Institute of Neurosurgery and Neuroresearch
Kristen DiCicco Senior Consultant, NeuStrategy, Chicago, IL
Former Director, Neurosciences Institute,
Alexian Brothers Health System
