Thursday, May 14, 2009

Winning Horsepower!

The marketing team at Owensboro Medical Health System (OMHS) in Owensboro, KY has a lot to celebrate. This week in Louisville, they took home three Thoroughbred statues and a Certificate of Merit from the annual Kentucky Society for Healthcare Public Relations and Marketing Thoroughbred Award luncheon. The awards recognized work on their Community Report, Women's Health Forum and HealthPark Anniversary Celebration. It also honored the OMHS brand campaign, "We See the Big Picture," which Springboard was privileged to be a part of.

Pictured here are three members of the department: Gordon Wilkerson, Public Relations Specialist, Barbara Taylor, Manager of Marketing and Public Relations and Erica Wade, Marketing Specialist.

The Big Picture campaign was also recently featured in the March 2009 issue of Healthcare Marketing Advisor. The article highlights the strategy behind the campaign and the creative decisions the team made to bring it to life.
(Click on images to enlarge.)




Add these recognitions to the Silver Davey, Platinum Marcom and the most recently won Merit Award from the Healthcare Marketing Report Healthcare Advertising Awards, and the OMHS Marketing Team needs a BIG shelf for their Big Picture efforts!

Congratulations!

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