Awards that make us go "Boing!"

When the Healthcare Advertising Awards winners were announced last month, we got an extra "spring" in our step. With six awards, including two golds, recognizing Springboard and our Clients, can you blame us?

The competition, organized by Healthcare Marketing Report, received 3,600 entries from across the United States. A national panel of judges reviewed the entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

We are very pleased to congratulate the Lehigh Valley Health Network (LVHN) and Owensboro Medical Health System (OMHS) marketing teams, as well as our own Springboard team on creating award-winning work.

Here are some of the winning entries!

Lehigh Valley Health Network
GOLD Award: Journey of Passion Video - Click on the video to play. This video was developed to launch the new LVHN brand to employees.



GOLD Award: Brand book - This 14-page brochure complemented the Journey of Passion video. Click on the photos to enlarge.



LVHN also won two Merit Awards for logo design and a radio ad series.


Owensboro Medical Health System
MERIT Award: Magazine Ad Series from the "We See the Big Picture" Brand Campaign, previously featured here.


Springboard Brand & Creative Strategy
BRONZE Award: Springboard's Hospital Branding Blog - http://www.hospitalbranding.blogspot.com