LVHN Collects Health Leaders Award

Laura Harner, Marketing Manager - Lehigh Valley Health Network - was in Chicago to accept a Silver award for "Best Integrated Marketing Campaign" during the HealthLeaders Media Brand Experience conference.  LVHN won for its service line marketing communications campaign designed to drive volume to key clinical areas.  On both sides of Laura are Carla Siegert (left), Springboard Project Manager,  and Rob Rosenberg, Springboard President.

What resonates now - hospital messaging during tough economic times

 HealthLeaders Media recently published an article on appropriate hospital marketing and messaging tactics during a down economy.  The article appeared in the August 2009 issue of Health Leaders - Springboard and its client, Lehigh Valley Health Network, were featured - click here to read - please add your comments on the blog and share your perspective.

NMMC Heart Institute Campaign Featured in March/April '09 Issue of Marketing Healthcare Today

When North Mississippi Medical Center (Tupelo, MS) Heart Institute ran its' informative and persuasive "Read Between the Lines" campaign, the primary goal of the effort was to increase market share in an increasingly competitive market. The campaign not only accomplished that, it also won an Aster Award and, most recently, has been profiled in the 2009 March/April issue of Marketing Healthcare Today. Congratulations to Marsha Tapscott, NMMC's Director of Marketing, and Deborah Pugh, the marketing manager who works with the Heart Institute, on this recognition.

The MHT feature details the objectives and specific tactics of the campaign. Click on the pages to take a look. And make sure to read between the lines.

North Mississippi Medical Center has patients who "have it."

In 2008, North Mississippi Medical Center (Tupelo, Mississippi) launched a new branding campaign featuring real patients from throughout its service area.  As the region's leading provider of specialized care - covering nearly 25 counties - NMMC reaches towns throughout northeastern Mississippi and Alabama.  

From the parents of new triplets to a young firefighter with heart disease, this campaign featured a wide range of people who benefited from the care and services of the medical center.  The television spots are narrated by the patients and the newspaper ads feature the common headline, "I have...," referring to the new opportunities they have in life thanks, in part, to NMMC.  Marsha Tapscott, Director of Marketing and Public Relations at NMMC, and marketing managers Debra Pugh, Scott Costello, and Genie Alice Via interviewed patients in each of their service areas to determine  the best fits for the campaign.