In 2008, North Mississippi Medical Center (Tupelo, Mississippi) launched a new branding campaign featuring real patients from throughout its service area. As the region's leading provider of specialized care - covering nearly 25 counties - NMMC reaches towns throughout northeastern Mississippi and Alabama.
From the parents of new triplets to a young firefighter with heart disease, this campaign featured a wide range of people who benefited from the care and services of the medical center. The television spots are narrated by the patients and the newspaper ads feature the common headline, "I have...," referring to the new opportunities they have in life thanks, in part, to NMMC. Marsha Tapscott, Director of Marketing and Public Relations at NMMC, and marketing managers Debra Pugh, Scott Costello, and Genie Alice Via interviewed patients in each of their service areas to determine the best fits for the campaign.
