Watch and Listen to the latest Brand 2.0 Webinar here!

On July 23, Springboard hosted an in depth look at The Service Line Manager as Brand Manager during its latest Brand 2.0 Webinar.

The healthcare service line manager brings top-down and bottom-up understanding of how a service works – clinically and operationally – and where it fits in the organization’s “big picture.”

This latest Webinar offers insights into how some of today’s most successful healthcare organizations are leveraging centers of excellence to take vertical brand management to new heights. It also discusses how economic pressures are putting some Service Line Managers’ jobs at risk – and at the same time, potentially jeopardizing the brand. We also hear from one organization that has successfully stayed the course with their Service Line Management structure, with excellent brand-focused results.

Donna Arbogast from Springboard Brand & Creative Strategy hosted the Webinar.
Panelists included:

Theodore Michalke Managing Partner, NeuStrategy, Chicago, IL
Former Director, Business Development
Chicago Institute of Neurosurgery and Neuroresearch

Kristen DiCicco Senior Consultant, NeuStrategy, Chicago, IL
Former Director, Neurosciences Institute,
Alexian Brothers Health System

The Modern Face of Integrated Marketing

Check out Rob's feature in the "Ask the Advisor" section of this month's Healthcare Marketing Advisor. Click on the image to enlarge and read.

Awards that make us go "Boing!"

When the Healthcare Advertising Awards winners were announced last month, we got an extra "spring" in our step. With six awards, including two golds, recognizing Springboard and our Clients, can you blame us?

The competition, organized by Healthcare Marketing Report, received 3,600 entries from across the United States. A national panel of judges reviewed the entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

We are very pleased to congratulate the Lehigh Valley Health Network (LVHN) and Owensboro Medical Health System (OMHS) marketing teams, as well as our own Springboard team on creating award-winning work.

Here are some of the winning entries!

Lehigh Valley Health Network
GOLD Award: Journey of Passion Video - Click on the video to play. This video was developed to launch the new LVHN brand to employees.



GOLD Award: Brand book - This 14-page brochure complemented the Journey of Passion video. Click on the photos to enlarge.



LVHN also won two Merit Awards for logo design and a radio ad series.


Owensboro Medical Health System
MERIT Award: Magazine Ad Series from the "We See the Big Picture" Brand Campaign, previously featured here.


Springboard Brand & Creative Strategy
BRONZE Award: Springboard's Hospital Branding Blog - http://www.hospitalbranding.blogspot.com

Winning Horsepower!

The marketing team at Owensboro Medical Health System (OMHS) in Owensboro, KY has a lot to celebrate. This week in Louisville, they took home three Thoroughbred statues and a Certificate of Merit from the annual Kentucky Society for Healthcare Public Relations and Marketing Thoroughbred Award luncheon. The awards recognized work on their Community Report, Women's Health Forum and HealthPark Anniversary Celebration. It also honored the OMHS brand campaign, "We See the Big Picture," which Springboard was privileged to be a part of.

Pictured here are three members of the department: Gordon Wilkerson, Public Relations Specialist, Barbara Taylor, Manager of Marketing and Public Relations and Erica Wade, Marketing Specialist.

The Big Picture campaign was also recently featured in the March 2009 issue of Healthcare Marketing Advisor. The article highlights the strategy behind the campaign and the creative decisions the team made to bring it to life.
(Click on images to enlarge.)




Add these recognitions to the Silver Davey, Platinum Marcom and the most recently won Merit Award from the Healthcare Marketing Report Healthcare Advertising Awards, and the OMHS Marketing Team needs a BIG shelf for their Big Picture efforts!

Congratulations!

Springboard Posts on National Healthcare Marketing Blog Site!

Click HERE to read.

NMMC Brings Home the Gold!

NMMC's Marsha Tapscott, Director of Marketing and Public Relations, accepted a record-breaking 16 awards on behalf of her team last week at the 22nd Annual Maggie Awards, hosted in Gulfport, MS by the Mississippi Hospital Association's Society for Health Care Marketing and Public Relations. Due to the hard work of NMMC's dedicated and creative marketing department, NMMC brought home seven Maggies (the top award), seven Awards of Excellence and two Best in Show! Wow!

Springboard is very proud to work with the talented NMMC team and to be a part of projects like the "I Have" Brand Campaign -- winner of three Maggies and a Best in Show for Electronic Media (TV).

Congratulations to Marsha, Deborah, Scott, Genie Alice, Leslie and Judy for an award-winning year of great work!

NMMC Heart Institute Campaign Featured in March/April '09 Issue of Marketing Healthcare Today

When North Mississippi Medical Center (Tupelo, MS) Heart Institute ran its' informative and persuasive "Read Between the Lines" campaign, the primary goal of the effort was to increase market share in an increasingly competitive market. The campaign not only accomplished that, it also won an Aster Award and, most recently, has been profiled in the 2009 March/April issue of Marketing Healthcare Today. Congratulations to Marsha Tapscott, NMMC's Director of Marketing, and Deborah Pugh, the marketing manager who works with the Heart Institute, on this recognition.

The MHT feature details the objectives and specific tactics of the campaign. Click on the pages to take a look. And make sure to read between the lines.