LVHN Collects Health Leaders Award

Laura Harner, Marketing Manager - Lehigh Valley Health Network - was in Chicago to accept a Silver award for "Best Integrated Marketing Campaign" during the HealthLeaders Media Brand Experience conference.  LVHN won for its service line marketing communications campaign designed to drive volume to key clinical areas.  On both sides of Laura are Carla Siegert (left), Springboard Project Manager,  and Rob Rosenberg, Springboard President.

Dig Deep for your Brand's DNA

On the heels of our presentation at the SHSMD 2009 conference on "Operationalizing Your Brand," here's a summary of key insights from the meeting as posted on our Hospital Branding blog. More from the meeting to come soon.

Springboard is deeply saddened by loss of Rudy

Our mascot and resident foot warmer, Rudy, was put to rest yesterday after a short, but tough, battle with cancer.  We are deeply saddened by this and will miss him very much.  Rudy was a soft coated wheaten terrier - wonderful breed of dog - and 10 years old.  Soft, gentle, and very human, he greeted every visitor to the Springboard office with a friendly wag and hug (his version was leaning his head against your leg).   Rudy enjoyed walks around the park nearby the office and stalking the mailman, Art, and delivery folks until they forked over a treat.  

Rest in peace, Rudy, we will miss you and think of you often.

What resonates now - hospital messaging during tough economic times

 HealthLeaders Media recently published an article on appropriate hospital marketing and messaging tactics during a down economy.  The article appeared in the August 2009 issue of Health Leaders - Springboard and its client, Lehigh Valley Health Network, were featured - click here to read - please add your comments on the blog and share your perspective.

Watch and Listen to the latest Brand 2.0 Webinar here!

On July 23, Springboard hosted an in depth look at The Service Line Manager as Brand Manager during its latest Brand 2.0 Webinar.

The healthcare service line manager brings top-down and bottom-up understanding of how a service works – clinically and operationally – and where it fits in the organization’s “big picture.”

This latest Webinar offers insights into how some of today’s most successful healthcare organizations are leveraging centers of excellence to take vertical brand management to new heights. It also discusses how economic pressures are putting some Service Line Managers’ jobs at risk – and at the same time, potentially jeopardizing the brand. We also hear from one organization that has successfully stayed the course with their Service Line Management structure, with excellent brand-focused results.

Donna Arbogast from Springboard Brand & Creative Strategy hosted the Webinar.
Panelists included:

Theodore Michalke Managing Partner, NeuStrategy, Chicago, IL
Former Director, Business Development
Chicago Institute of Neurosurgery and Neuroresearch

Kristen DiCicco Senior Consultant, NeuStrategy, Chicago, IL
Former Director, Neurosciences Institute,
Alexian Brothers Health System

The Modern Face of Integrated Marketing

Check out Rob's feature in the "Ask the Advisor" section of this month's Healthcare Marketing Advisor. Click on the image to enlarge and read.

Awards that make us go "Boing!"

When the Healthcare Advertising Awards winners were announced last month, we got an extra "spring" in our step. With six awards, including two golds, recognizing Springboard and our Clients, can you blame us?

The competition, organized by Healthcare Marketing Report, received 3,600 entries from across the United States. A national panel of judges reviewed the entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

We are very pleased to congratulate the Lehigh Valley Health Network (LVHN) and Owensboro Medical Health System (OMHS) marketing teams, as well as our own Springboard team on creating award-winning work.

Here are some of the winning entries!

Lehigh Valley Health Network
GOLD Award: Journey of Passion Video - Click on the video to play. This video was developed to launch the new LVHN brand to employees.



GOLD Award: Brand book - This 14-page brochure complemented the Journey of Passion video. Click on the photos to enlarge.



LVHN also won two Merit Awards for logo design and a radio ad series.


Owensboro Medical Health System
MERIT Award: Magazine Ad Series from the "We See the Big Picture" Brand Campaign, previously featured here.


Springboard Brand & Creative Strategy
BRONZE Award: Springboard's Hospital Branding Blog - http://www.hospitalbranding.blogspot.com